Omnigon's chief commercial officer, David Nugent, on the need for constant innovation and iteration in the digital space.
Digitisation has been changing the way people consume and interact with sport for some time now. Technologies are in a constant cycle of evolution, and it is essential for clubs, leagues and federations to produce digital content that is driven by trends in fan engagement if they want to facilitate audience growth.
Recognised partnerships with the likes of Bayern Munich, Nascar and the PGA Tour have already established Omnigon as one of the industry leaders in providing global brands with solutions in this very space. According to one of the company’s founding partners and chief commercial officer, David Nugent, a fundamental step when working with any partner and tailoring a solution is in recognising the digital device that sports fans are now relying on most.
“Really, our view is that it’s your phone that matters most,” says Nugent. “It’s your phone that matters most especially when you talk about commercial viability as it relates to technology for sports properties. There’s such a personal relationship between that device and fans that to look past the ways you leverage that is a mistake.
“We also understand the nature of the relationship that people have with this device. It is either near us or on us, and it allows us to communicate with practically anyone on the planet at any given time.
“Because sport generates most of its revenue during a live window, digital leadership really comes from innovative ways to deliver content to fans regardless of where they are. But because of the live window, we’ve got to think about making sure there is an experience created for anyone regardless of the device they have. And for many that is their phone.”